Anti-American opinion and misperceptions have escalated in every region of the world and this has threatened the business of multinational corporations. Further, there is a widespread lack of awareness, appreciation and sensitivity to other cultures in the domestic US market. It is a time of immense challenge as the escalation of this trend can tear the world asunder. As the Chinese say, it is a time of danger and opportunity.
Anti-American opinion and misperceptions have escalated in every region of the world and this has threatened the business of multinational corporations. Further, there is a widespread lack of awareness, appreciation and sensitivity to other cultures in the domestic US market. It is a time of immense challenge as the escalation of this trend can tear the world asunder. As the Chinese say, it is a time of danger and opportunity.
As
the
Co-Chair
of
the
N
American
Marketing
&
Promotions
of
the