If you know Rain, BoA (shown left), and Sistar, then you already know K-Pop, Korea’s contemporary pop music and its artists.
K-Pop music is one of the fastest growing music genres in the world, and along with Korea’s popular TV drama serials, films and comic books are a growing source of export revenue for Korea.
The growing global fan base of Korea's entertainment and cultural offerings, known as "Hallyu" or the "Korean Wave" feels more like a tidal wave in some countries. In France, for example, fans mostly in their youth sold out a concert in Paris reportedly in fifteen minutes. Several hundred fans who missed out on tickets held a rally and danced to K-Pop music in front of the Louvre Museum campaigning for a second concert. They got their wish for a second concert which also sold out in minutes. A flash mob as witnessed by this YouTube video shows hundreds of fans from all ethnicities crowding the Charles de Gaulle airport in Paris last June, 2011 to welcome their favorite K-Pop artists. (image right)
On December 31, 2011 Korea's Culture, Sports and Tourism Minister Choe Kwang-shik announced a 2012 policy to expand support of Hallyu, to help keep the wave of Korean pop culture surging across its borders. The Korean government also hopes to attract more Hallyu fans into the areas of food, tourism, fashion and other cultural and entertainment offerings.
Leaders from Hollywood and S. Korea’s entertainment industry and academia convened in November for a summit at the University of Southern California in Los Angeles to explore the impact and future of Korea’s pop culture and entertainment, encompassing its music, films, television drama serials, and comic books.
The two-day summit Korean Wave Initiative – Hallyu: Riding the Korean Culture Wave for a Globalized World was held to explore the exciting developments of this trend and to discuss ways for Korea to promote this as a global brand.
The event was organized by the Asia Society Korea...