The inaugural 2010 Festival was 100% sold-out; this year’s festival expands to one week from May 2-8, 2011 at various locations throughout New York City. Participants of the LUCKYRICE Festival include members of the LUCKYRICE Culinary Council – Daniel Boulud, Susur Lee, Anito Lo, Masaharu Morimoto, amongst others, to include some of the world’s top restaurants, chefs, and mixologists. Tickets can be purchased at www.luckyrice.com. Proceeds from the festival will again benefit City Harvest.
“We are thrilled to be joined by BOMBAY SAPPHIRE and again by Conde Nast Traveler for the LUCKYRICE Festival this year,” said Danielle Chang, Founder of LUCKYRICE. “I am excited to share Asia’s rich culinary culture with so many New Yorkers and honored to be supported by our esteemed Culinary Council.”
ABOUT LUCKYRICELUCKYRICE is an integrated experiential marketing and media company that was launched in the spring of 2010. LUCKYRICE has quickly become the definitive guide to the Asian culinary world, which represents sixty percent of the world’s population. LUCKYRICE understands these cultures and creates a common denominator through the lens of food.
SCHEDULE OF EVENTS*May 2 – 8, 2011 | New York City
Monday, May 2Kick-Off Dinner with Anita Lo presented by HSBCAnnisa | 7:00 – 10:00 p.m.$200One of the city’s most beloved chefs kicks off the LUCKYRICE week of festivities with an intimate dinner full of surprise guests and tantalizing things to eat.
Tuesday, May 3Opening Cocktails with Carol Lim + Humberto Leon of Opening CeremonyThe Bowery Hotel | 8:00 – 10:00 p.m. (VIP 7:00 – 8:00 p.m.)$50 / $88 VIPToast the start of the LUCKYRICE Fest 2011 with a spirited evening of Asian-infused...