Ben Fong Torres
San Francisco
February 22, 2020
Last year, just about this time, I lost my Radio Waves column, soon after the San Francisco Chronicle brought in a new arts and entertainment editor. I’d been writing it every other Sunday for 15 years (plus another three-year stretch earlier on, before I took a break to publish a couple of books).
He gave me a reason that made no sense. Radio Waves wasn’t getting enough clicks on the digital side. But the Chronicle never featured the column on its sites. Readers had to search my name, or drill through the TV and movies windows to, with luck, find Radio Waves.
My readers found me the old-fashioned way, but like so many major papers, the Chronicle is going new-fashioned, trying to drive readers online, where the advertisers are.
The new editor was open to my doing pieces on media in general; on music; on my life and times in music and broadcasting. I thought that would make for a decent column. But he asked me to pitch him for every article.
I had no interest in becoming a freelancer, especially given the paltry fees doled out to non-staffers. Fifteen years of being underpaid was quite enough.
I moved on, accepting a consulting gig with the Music City Hit Factory, a hub for musicians and fans, encompassing, in one building, a hostel, a music school, a suite of rehearsal spaces and recording studios, performance spaces and cafes, and, throughout, exhibits celebrating the history of San...