September 16, 2018
At a recent screening of the box office hit Crazy Rich Asians, sponsored by the Los Angeles Chapter of the Asian American Journalists Association, I sat next to actor Tim Lounibos. It was truly a landmark film - actors who look like us! After 25 years of a drought of Hollywood films featuring Asian Americans - could this be a moment of change? If $100+million dollar box office clout proves that Asian faces can sell movie tickets, let's hope this continues.
We asked Tim for his commentary on this moment in time. - Suzanne Joe Kai
It’s an amazing time
The past several weeks have been absolutely amazing for the Asian American entertainment industry. Crazy Rich Asians blew past $100 million at the box office in less than three weeks, becoming the most successful rom-com in almost a decade on its way to surely cracking the top ten all-time list for that genre.
To All the Boys I’ve Loved Before is a huge success on Netflix to the point where it has actually raised the popularity of the Japanese yogurt drink Yakult and the stock value of the company who produces it.
Searching had the second highest per-screen box office average in its opening week, trailing only CRA, and more than doubled its distributor’s box office expectations.
As a result, Hollywood has begun greenlighting Asian American projects left and right, and is being more inclusive in casting Asian American actors in general. It’s an amazing...